IPSM has assisted with two wage/benefit negotiation cycles that have resulted in a more competitive wage structure, increased benefits, and an increase in personnel that has significantly increased satisfaction among members and helped with retention. Currently, IPSM manages all the EFPF social channels, public relations, political campaigns, internal communications, and surveying of membership, as well as community events and fundraisers.
Social media: Since taking over the association’s Facebook page, they have enjoyed a 379% increase in page fans, and in just the last year have had 72,544 post engagements (195.23% engagement rate), and 651,389-page impressions. We run seasonal PSA campaigns on their social channels to ensure the community is up to date on ways to stay safe, as well as important updates on local incidents happening in the area.
Community Outreach and Fundraising: IPSM manages all marketing and public relations for EFPF’s community outreach and fundraising efforts. Annual events include “Stuff the Boot” events to raise funds for Operation Warm to provide warm winter coats for local children in need, raising money for the local community food closet to make sure those needing food in the community can be fed, as well as participating in the annual Leukemia and Lymphoma Society’s Firefighter Stair Climb, an event held at the Columbia Center in Seattle, WA.
EFPF has participated in the LLS event for the past 8 years, raising over $80,000. In 2019, they raised over $12,000, which had been their best record. For 2020, they were determined to double their previous year’s amount and set their goal at $25,000. IPSM planned multiple community events, including a 12 hour party at a local business where EFPF Stair Climb team members took turns climbing on Stairmasters. The marketing plan for the event included multiple press releases, social media, fliers in the community, videos showcasing the team training, local partnerships with businesses and organizations, and multiple live video streams the day of the event – which resulted in a reporter reaching out to us during the event to do a live interview for the evening news. The EFPF team exceeded their original goal for the 2020 LLS Climb and raised over $32,000.