Website: IPSM was hired to promote the concept of the agrihood, an idea that is catching on with over 90 such developments across the U.S. and Canada. We built the website in three weeks using aerial drone photography and videography in three weeks.
Social Media: Social media is an important piece of our early engagement with Mr. Park, in order to educate the public about what an agrihood is, and how it works to retain the agricultural heritage and character of Douglas County. We are now entering our second phase in which we discuss the benefits of the receiving area swap, Muller Parkway, conservation easements and floodwater mitigation. Our work includes social listening and responding as appropriate to public questions, concerns, and comments, both positive and negative. Since our work began on June 1, 2020, our Facebook page has enjoyed more than 22,700 impressions, 3,440 engagements for an 18.25% engagement rate. In 90 days, we’ve reached 1,859 clicks for a 9.86% click-through rate (Facebook’s average is 2%). Our videos have been viewed more than 2,300 times.
Community and government relations: We are entering phase II of our project with Mr. Park as we are drawing nearer to having the final drawings completed for the planning commission. Our plan involves media relations, email marketing, virtual and public events, mailers, radio, digital and print advertising, social media, and working with county, town and GID boards and staff.
Photography and videography:
With the highly visual nature of the agricultural character of Douglas County and this project, and to combat misconceptions about land viability in south county, we shot aerial drone footage of each of the three parcels in question along with hundreds of photos of the area and of the ranch life Mr. Park wishes to sustain.