“Stories have to be told or they die, and when they die, we can’t remember who we are or why we’re here,”

Sue Monk Kidd, author of The Secret Life of Bees.

Video is a very useful tool for businesses to share compelling brand stories. As social media platforms continue to become more popular, so does video.

When we create professional videos for marketing campaigns:

  • What is the production process?
  • What steps does a marketing team take to create high quality and engaging visual content?
  • What elements make for a good video?
  • And most importantly, how does this help you grow your business?

Video is compelling to see and easy to understand.

Wyzowl, one of the world’s market-leading companies of animated explainer videos (videos that describe a company’s business or product) surveyed more than 650 marketing companies and consumers about how important video truly is to a marketing strategy and their clients.

From that survey, 85% of businesses use video as a marketing tool.

Ten years ago, video was more of a unique treasure that businesses wanted, but for many, professional video was out of reach. In 2020, video is a part of our everyday life.

Apps like Twitter and Instagram allow users to share their stories through photos and videos.

Communicating through a visual format has become the world we know today. Creating compelling video content requires some planning.

Perfect execution requires precise planning

Before storytellers can produce fantastic content, strategic planning is paramount.

After all, filmmakers don’t just get invited to the Oscars by making a spontaneous movie in a day, right?

On a smaller scale, videographers should always have a project timeline to scope out every detail for their masterpiece. This process is called storyboarding.

Pre-production strategy includes figuring out who the target audience is and how to reach them effectively. Who precisely are you speaking to and what do you want them to do after seeing the video?

During the storyboard process, take the time to decide

  • how you want your video to look.
  • Should the beginning entail a tight shot of an element to the video that will foreshadow what is to come?
  • Or should this piece start out with an environmental/wide shot to provide context for the audience?

The elements needed to create good content

Once the strategy is concrete, it’s time to create magic.

Your business provides either a unique service people need or a product that offers something others don’t.

Everyone has a story to tell.

So why is yours different and better than your competition’s?

The audio component of your video needs to work together with the visual clips to reach the climax for your overall focus of the video. Every clip should be an individual piece to solve the bigger puzzle.

Your video should answer the question from the audience of, “Why should I care?”

Why is this important for your business?

Embedding video into your blog posts and newsletters complement your written content with a visual and direct message to the audience. Using video in your social strategy helps your audience get to know you and your products.

Video is not just currently the king of content in marketing, it’s the future.

If you want your business to stand out among the crowd, you need visual content that strengthens your brand.

The question …

shouldn’t be: “Do I really need it for my business?”

It should be: “How can I implement video to help my brand grow?”

Interested in creating videos for your business but still unsure how to do it yourself? The IPSM team can help you craft professional videos to reach that destination.

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