We know the safety and well-being of your employees and your customers is your #1 priority. But have you thought about how you will maintain the safety and well-being of your business in the midst of the COVID-19 pandemic?
Many companies avoid crisis communications planning because they fail to consider all of the risks, both imaginable and unimaginable, that may interrupt business operations.
This novel Coronavirus is one of those things that, without proper planning, can upend your business. Are you ready for any risks or liabilities you may face because of it?
In addition to implementing safety strategies and updated operations procedures, it is critical to have a crisis communications plan in place if and when a crisis strikes.
Your plan should include answers to the following:
- What are my potential areas of risk or liability?
- What plans do I have in place to mitigate? What plans do I need?
- Who is my crisis communications team – who should act as your spokesman? Legal counsel? Media counsel? Subject matter experts?
- Who are my stakeholders?
- What messages should I be sending, and who needs to hear what?
- How will I communicate with my stakeholders?
- What if I need to talk to the media?
If all of this feels overwhelming now, it will be even more so when you are being forced to make a decision on the fly.
We encourage you to make your plan now, before you are having to make big business decisions in the midst of a crisis.
If you need help, contact us. We make these plans with our clients all the time. Let us help you take the worry out of what’s coming by preparing you to handle the business end of your business, while we work alongside you on the communications side of things.
We’ll help you with crafting your messages for all of your various stakeholders. We’ll schedule your email and social media communications; help you practice for media interviews and craft any official statements you’ll need to make.
We wish you the best of health and wellness for your employees, your customers and your business. Please let us know if we can help.