In 2016 and 2017, to establish EFPF as a separate entity from the East Fork Fire Prevention District in 2016, IPSM ran a strategic public relations campaign targeting the district’s adoption of its five-year Standards of Cover plan, promoting safety standards, EFPF off-district time for mutual aid and wildland firefighting and to promote the contributions EFPF members make back to the community on their own time.
IPSM generated 33 published stories in regional media, and exceeded a quarter of a million in reach through Facebook and Twitter. In 2017, IPSM helped EFPF raise over $18,000 for cancer research and local families.
In late 2017, IPSM partnered with EFPF and East Fork Fire Protection District administrative officers to help convince county commissioners to deactivate Redevelopment Authority District 1, a district some 18 years into its 30-year term that had met its original intent. With 12 years remaining in the RDA’s term, millions of dollars had been, and would be, diverted from 10 Douglas County agencies, including the school district, county general fund and the fire district, among others. Voters had declined a school district measure in 2016 to do capital improvements on the district’s aging schools, leading a county commissioner to declare he wished he could discover a pot of money to make the necessary repairs.
Through back-channel lobbying, the commission was convinced to shut down the RDA and is in the process of redirecting funds back to the original agencies.